With the vigorous development of informatization, industry portal applications are extending from the Internet to the mobile Internet, and the logistics business platform has also begun to shift to the mobile Internet. It is reported that in recent years, major express logistics companies have launched upgraded APP software to seize the market. As the logistics industry accelerates the pace of mobile business growth, a complete logistics industry "information flow" has gradually formed. While various industry portal APPs are gradually occupying the field of mobile Internet, Gu Suqing, who has been engaged in the logistics express industry for many years, also found a new shortcut for the development of logistics enterprises with the help of the "SF Express [Weibo] Express" platform. In response to the current situation that many express companies have launched mobile APP clients, relevant experts in the field of mobile Internet research said that this is an inevitable trend in the development of the industry. "On the one hand, self-service ordering can save a lot of labor and delivery costs. On the other hand, express delivery companies can further attract customers and change the status quo of low-price competition in the express delivery industry by providing personalized services. However, placing orders through APP not only requires For enterprises to build related online systems, it is more important to have offline outlets and personnel support.” Experts said, "At this stage, the logistics APP is still in the process of building from scratch to meet the basic needs of order checking. It is worth encouraging that domestic logistics express providers have stood at the forefront of technology in the field of global logistics and express delivery." For logistics companies, launching innovative services including APP models can also put them in a better position in the competition. Gu Suqing said that at present, the express delivery industry is in an important period of transformation and upgrading, and the competition for innovation ability also tests every express delivery company. Aside from the previous competition in terms of price and hardware, the introduction of new technology competition in the form of APP is also an inevitable development of the industry. . Compared with the past, mobile marketing has completely subverted the traditional marketing model, allowing logistics supply and demand sides to easily find a connection, solving many practical problems such as information communication asymmetry. However, all of this must be "people-oriented". Gu Suqing said: "Logistics APPs must be integrated with physical outlets, which is not only determined by the characteristics of the logistics industry itself, but also an inevitable form of future business services. Therefore, how to make great efforts to develop online and physical integration innovation will be an important proposition for logistics companies. "Gu Suqing believes that the logistics APP will be an important part of the future intelligent logistics network, and the most far-reaching impact will be reflected in the innovation of business models.